Embrace Your duality
Duality - an instance of opposition or contrast between two aspects or ideas
Society often makes us choose between two conflicting sets of ideas. Organic vs Non-organic, People vs Profits, Sustainable vs Accessible. We at DUALITY NYC believe that either/or is no longer a necessary binary. Duality exists in both by filling the need for a consulting firm that understands that people and profit can go hand in hand.
Co-Founders, Cameron and Elsa share this commitment to people centered consulting. Cameron and Elsa met on Instagram and immediately bonded over their passion for the very different worlds of waste diversion and fashion. Over drinks at some of Brooklyn’s best (and worst) bars, they began plotting ways that they could make sustainability accessible to everyone and thus, DUALITY NYC was born.
Cameron and Elsa set out to make sustainability the norm rather than a luxury, and with years of experience across multiple sectors and an interdisciplinary approach that merges innovative strategy with creative storytelling, they have done exactly that.
Who We are
Co-Founder
Cameron Williams is a communications expert, sustainable fashion advocate and eco-stylist who has long fought to reduce textile waste through reuse. Cameron has experience in digital marketing, social media strategy, and event production, and has put together events for the thrift and sustainable fashion community in NYC - including the NYC Department of Sanitation’s Refashion Week, NYC x Reuse, and National Thrift Shop Day events.
Cameron is also the creative force behind DUALITY VINTAGE, a sustainability focused brand that offers personal styling services & consultations, as well as a carefully curated collection of vintage/thrifted pieces that customers can shop or pull from.
co-Founder
Elsa Johnson is a professional fashion marketer specializing in sustainability. With experience in digital marketing, social media, and supply chains, she understands how to succeed in major markets in the U.S., China, and Australia.
Elsa has built relationships with partners including UN Global Compact, Fashion Revolution, and the Ellen MacArthur Foundation. She has worked for ElleMagazine Australia and the Global Fashion Exchange and has managed runways for New York Fashion Week, Mercedes Benz Fashion Week Australia, and the Virgin Australia Melbourne Fashion Festival.
With experience in supply chains and sustainable strategy, Elsa collaborates with clients to develop strategies that highlight brands’ mindful values.